Social Media Consulting

Sep 2, 2012

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""Social media consulting should be an opportunity for your consultant to get to know your business and its values as much as its products or services.  At the core of social media is the connection of people to people.  It is less about the connection that your business can make with a person and more about how your business is a person and worth getting to know.  It is this information that cnctNow is most concerned about. Leveraging the personality of your business to create a brand that is worthy of interacting with is what social media should do for your company.  People who promise to get your company so many "leads" or "likes" and do so through advertising dollars or spam-like promotions are not getting the purpose of social media. Your blog, Facebook page, Twitter feed, website should all support your companies personality if it does you’ll find that friends come naturally and that the effectiveness of your communication is going to give you more growth.  By getting to know the personality of your company cnctNow can help you find the social network that will ring with your desired clients.   One of the things that people forget is that their website is another social media outlet.  It is not just your virtual presence…it is interacting with people all the time in much the same way that your secretary, customer service agent, or yourself are interacting with your customers.  If your website isn’t interacting in a way that gives the customer the sense that you care, then it’s failing.  The "conversation" that your website has with your customers should be just as important as the communication that you share on your blog, Facebook, or Twitter.  That’s where cnctNow can help.  Click here to learn more about the background of cnctNow.

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Social media management isn’t always something that the owner of a business can do. Sometimes the addition of social media to an already long list of management tasks can be the straw that broke the camels back. Add a blog or Twitter, or engagement to that equation and social media can quickly become a serious chore. The prospect of hiring someone to do social media management is scary and can be more trouble than it’s worth. Rather than hiring someone new, or bringing in a high school kid who “has a Facebook page” you can hire cnctNOW to manage your posts, engagement, and content creation and get reports on activity across your social networks that will help you understand your customers better and help you grow your business without worry. Packages are designed with Small Businesses in mind and are budget conscious with an eye toward creating real value and a return on investment for every client. You have the benefit of a professional dedicated to your business growth. Getting to know your business is a key part of what makes cnctNOW different from the rest.

 

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Social media basic training is for those who have spent little time on Facebook, have no idea what Twitter is, and are completely ignorant of what it means to pin on a pinboard. For most businesses this package is a great way to get started and to have a baseline knowledge that will help them feel more comfortable with social media and how best to interact with marketing companies, employees, and even how to get started with their first social interactions.

All social media basic training is based on on-site training at a rate of $75/hr.  Determination of time spent on training will be discussed during the first free hour of all consultations. The basic training package includes basic training on the social networks that the client would like to learn about. This training starts with discussion and application of the following:

  • how to use
  • common terms
  • industry trends

Social Media Basic Training is available for the following networks:

For those who feel they have graduated to bigger and better things within the networks that they wish to learn there is the Advanced Social Media Training as well as the Continued Support Plan which will help the business owner or responsible person better navigate the social jungle with effectiveness and fewer costly errors. From developing campaigns and strategy, to learning how to use all the tools more efficiently graduates of the social media basic training will be well served by the other services cnctNOW offers.

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"campaignAdvanced social media training will help you learn how to build deeper relationships, learn advanced tools and cross posting techniques, and grow your networks. If you have mastered the 15 minutes of social media techniques and are looking to take social media to a whole new level then the advanced training is exactly what you are looking for. This training includes the following:

  • creating social media campaigns
  • contests on social networks
  • insights and analytics for ROI metrics
  • social media in the workplace
  • goal tracking 
  • social media advertising

All advanced training will include campaign support and development as part of the instruction. As with the Basic Training Package the cost is $75 per hour and hours are determined at the time of the free one hour initial consult. Keep in mind that advanced techniques require more time to learn but will pay huge dividends when they are mastered. Being able to use all of the available tools and build more intelligent and better tracked social media campaigns will have a higher long term impact in your business. If your business is enrolled in the Continued Support Plan you may find that you naturally grow into advanced training and have no need of this package, however, if you come to cnctNOW with a high level of competency in social media you may decide this package is more economical. Bringing social media into the workplace can bring unique challenges and developing a strategy for employee social media use can also be included in this package.

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"SocialThe continued support plan is intended to help those who are just starting with social media and need to have access to someone who they can rely on for business advice and for expertise in understanding social media norms and best practices. This program includes:

  • 2 hours of training or campaign support per month
  • Social media account monitoring and analysis
  • $50/hr additional training (2 hours already included)
  • Discounted rate on graphics production for social media purposes
  • Email support with reminders, blogging ideas, content suggestions, and network policy changes of relevance to your networks

The continued support social media plan is a great way to have all the help you need as you grow your social media influence and learn how to create great content that engages your audience and develops positive relationships that will generate income for the business owner. This program is designed to keep a constant resource at your call for all your social media needs. By taking advantage of his particular package you will have some fringe benefits that will allow you to have some advanced techniques and tools at your tips that will make for better engagement, easier management, and ultimately improved profits. With additional discounts and fringe benefits a business owner will feel less on their own and more secure in their execution of social media strategy. For those who feel they have a good handle on social media and just need to improve in specific areas or with specific training the Advanced Social Media Training may be a better option.

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