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Is Facebook Following or Failing?

Is Facebook Following or Failing?

There’s been a lot of innovation and imitation in social media. Facebook has been the leader for a very long time (all things being relative in the world of social media). When new innovations have been brought forward by one network similar features have been...
Start using Emoji…No Really.

Start using Emoji…No Really.

Have you sent an emoji to your friends via text? How about a Facebook Message? Did you ever give any thought to using them in your business social media efforts? It’s not likely that you have used them much in your business messaging. I’m going to tell you...
Small Business Employee Advocacy Programs Can Work

Small Business Employee Advocacy Programs Can Work

Employee advocacy programs are being rolled out in corporations across America. Big businesses are engaging human resources for brand growth, influence, and reach. Advocacy is effectively word of mouth advertising from the people who stand to gain the most from the...

A Change Of Heart On Social Media Management

I’ve maintained that social media management should be done "in-house"…preferably by someone in charge of the company. I still hold that as an ideal for small businesses. If it can be done by the owner, or manager, or even just someone in charge...
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